Omaha Steaks

Creative Olsen partnered with Omaha Steaks to produce high-energy video content highlighting the brand’s Smash Burger activation in Omaha’s Dinkerville entertainment district during the Men’s College World Series. The project was designed to capture the excitement, atmosphere, and fan experience surrounding one of the nation’s premier sporting events while showcasing Omaha Steaks’ signature quality and connection to the local community.

Our team created dynamic social-first video content that blended cinematic visuals, authentic customer interactions, food-focused storytelling, and the electric energy of thousands of baseball fans visiting Omaha from across the country. From sizzling smash burgers on the grill to long lines of eager customers and vibrant crowd reactions, the content was crafted to immerse viewers in the experience and drive engagement across Omaha Steaks’ digital platforms.

The production required a nimble, run-and-gun approach as our team navigated a fast-paced event environment, capturing both planned and spontaneous moments throughout the activation. By focusing on authentic interactions and the sensory experience of great food shared during a marquee event, the videos helped extend the reach of the Omaha Steaks brand beyond Dinkerville and into social feeds nationwide.