Central Valley Agriculture (CVA) partnered with Creative Olsen, a commercial video and photography agency, to produce a series of video spots and a comprehensive library of images for their marketing efforts. Spanning over the course of a year and multiple locations served by the co-op, the campaign highlighted the authenticity of CVA’s work and people. Our team collaborated closely with CVA’s internal marketing team and local farmers to capture high-quality images for advertisements, along with video content filmed during real, unscripted moments. By featuring actual farmers, CVA underscored the importance of showcasing the individuals who dedicate their lives to nourishing communities and sustaining the world.