Black Hills Energy
Natural gas & electric utility company serving 1.2 million customers in 8 states
Featured Video Projects
Bringing Black Hills Energy’s Story to Life
Partner Spotlight
Overview
Black Hills Energy partnered with Creative Olsen to produce a series of documentary-style video stories promoting the role of natural gas in agriculture. Serving more than 1.3 million customers across eight states, the company needed authentic, trustworthy content that would connect with farmers — an audience that values honesty above all else. Our team provided full-service video production and photography to capture the real people and stories behind how natural gas supports rural and agricultural communities.
Creative Direction
Our approach was rooted in simplicity and authenticity: tell real stories, with real voices. We filmed on working farms across the Midwest, using a documentary lens to highlight unfiltered moments of daily life. Through natural light, raw interviews, and genuine storytelling, the visuals reflected the pride, resilience, and practicality of the agricultural community. Each film was crafted to resonate deeply with farmers while reflecting Black Hills Energy’s mission of service and reliability.
Results
The campaign exceeded expectations. The videos were featured at trade shows, in advertising campaigns, and even during the Super Bowl — reaching audiences across the region and beyond. This project demonstrates Creative Olsen’s expertise in video production and photography that deliver results, proving that honest storytelling and purposeful visuals can connect with even the most discerning audiences.
