Our team developed a cinematic recruiting campaign that blended real employee stories, dynamic visuals, and authentic day-in-the-life content. By focusing on the people behind the trucks—their pride, professionalism, and purpose—we brought Wynne’s culture to life in a way that resonated with prospective drivers and their families. We filmed across multiple locations to capture both the scale of Wynne’s operations and the human connection that powers their success, resulting in storytelling that felt grounded, real, and deeply aligned with their brand.