Think Vertical!
In the dynamic world of digital marketing, keeping up with trends is crucial for brands aiming to maintain a competitive edge. One of the most impactful trends in recent years is the rise of vertical video, particularly on platforms like TikTok and Instagram Reels. This format has not only transformed how content is consumed but also how brands engage with their audiences. Here's why incorporating vertical video into every brand's marketing strategy is essential and how Creative Olsen can help you achieve this at a high level.
1. Vertical Video Meets Audience Preferences
Vertical video aligns with the natural orientation of smartphones, making it more user-friendly and engaging. A staggering 75% of worldwide video viewing is now mobile . This shift means that vertical videos, which fit perfectly on mobile screens without requiring rotation, are more likely to capture and retain viewer attention.
2. Enhanced Engagement Rates
TikTok and Instagram Reels have demonstrated exceptional engagement rates. According to a report by Influencer Marketing Hub, TikTok boasts an average engagement rate of 5.3% for accounts with 100,000 followers, which is significantly higher than many other social media platforms . Similarly, Instagram Reels have been shown to generate up to 67% more engagement than traditional Instagram videos .
3. Algorithms Favor Vertical Video
Social media algorithms tend to prioritize content that keeps users on the platform longer. Vertical videos, particularly on TikTok and Instagram, are designed to be immersive and quick, encouraging users to watch and interact with more content. This algorithmic boost means that vertical videos are more likely to be seen by a larger audience, increasing the potential for viral success.
4. Catering to Short Attention Spans
The average human attention span is now shorter than that of a goldfish, clocking in at around 8 seconds . Vertical videos are typically brief and to the point, making them ideal for capturing attention quickly and delivering a concise, impactful message. This format is perfect for today's fast-paced digital landscape where users scroll rapidly through content.
5. Cost-Effective and Versatile
Creating vertical videos can be more cost-effective than traditional formats. They require less production time and resources while offering versatility in how they can be repurposed across different platforms. This flexibility ensures that your content can reach a wider audience without the need for extensive re-editing or format changes.
Creative Olsen: Your Partner in Vertical Video Production
As Omaha's premier video production and commercial photography company, Creative Olsen understands the nuances of vertical video and how to leverage it for maximum impact. Our team is adept at creating compelling, high-quality vertical videos tailored to your brand's unique voice and audience. Here’s how we can help:
Expertise in Vertical Formats: Our professionals have a deep understanding of the technical and creative aspects of vertical video production, ensuring your content is optimized for TikTok, Instagram Reels, and other vertical platforms.
Comprehensive Production Services: From concept development to post-production, we offer end-to-end services that guarantee a seamless and efficient process, resulting in captivating vertical videos that resonate with your audience.
Custom Solutions: We tailor our approach to meet your specific needs, whether you’re looking for quick, attention-grabbing clips or more elaborate storytelling pieces. Our flexibility ensures that your brand’s message is effectively conveyed.
Data-Driven Strategies: We use the latest analytics and insights to inform our production strategies, ensuring that your videos are not only creative but also strategically positioned to achieve the best possible engagement and reach.
Incorporating vertical video into your marketing strategy is no longer optional; it’s a necessity in today’s mobile-first world. Partner with Creative Olsen to harness the power of this format and elevate your brand’s digital presence to new heights.
The Data
Sources:
"Mobile Video Consumption Stats." Marketing Charts, 2021.
"TikTok Engagement Rate Statistics." Influencer Marketing Hub, 2023.
"Instagram Reels Engagement Rates." Social Media Today, 2023.
"Attention Spans in the Age of Digital Media." Time Magazine, 2022.
For more information on how Creative Olsen can help your brand succeed with vertical video, visit Creative Olsen.
Conclusion
Vertical videos are a must for brands because they fit how people use their phones and get more attention. Most video watching is on mobile, where vertical videos work best. TikTok and Instagram Reels, which use vertical videos, have high engagement rates, with TikTok at 5.3% for big accounts. These platforms' algorithms also prefer vertical videos, making them more likely to be seen and shared. Since people's attention spans are short, around 8 seconds, quick vertical videos can catch their interest fast. Making these videos doesn't cost much and can be used in many ways. Creative Olsen specializes in making great vertical videos for TikTok and Instagram. They understand the details, offer full services from start to finish, and make videos that fit each brand's needs using the latest data. Vertical videos are key for reaching people today, and Creative Olsen can help brands do it well. To get started, send us a message!
Nate Olsen
