Why Video Marketing Matters
As a small business owner in Omaha, Nebraska, you’re no stranger to the challenges of standing out in a competitive market. Whether you run a cozy coffee shop in Dundee, a boutique in Old Market, or a landscaping service in Gretna, there’s one tool that can help your business shine brighter than ever: video marketing. And no, you don’t need a Hollywood budget to make it work for you.
Let’s start with some compelling stats:
People retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
Social media posts with video generate 1200% more shares than text and image content combined.
By 2025, online videos will make up more than 80% of all consumer internet traffic.
Simply put, video grabs attention, keeps it, and converts viewers into customers. For small businesses, it’s an invaluable way to connect with your community, tell your story, and showcase your products or services.
Types of Videos Every Small Business Should Consider
Introduction Videos: Share your "why" and let customers get to know the people behind your brand. A short clip introducing yourself and your mission can create a personal connection.
How-To or Explainer Videos: Show off your expertise! Whether you’re a baker sharing a quick recipe or a mechanic explaining basic car maintenance, you’re building trust.
Customer Testimonials: There’s no better endorsement than happy customers singing your praises. Capture their stories on camera for authentic and relatable content.
Behind-the-Scenes Videos: Show the process behind your products or services. Customers love seeing the effort and care that goes into your work.
Social Media Snippets: Create short, vertical videos for Instagram Reels, TikTok, or YouTube Shorts. These quick clips are perfect for showcasing promotions, new products, or fun moments from your day.
How to Get Started with Video Marketing
Start Simple: You don’t need a full production crew to make an impact. A smartphone, good lighting, and a clear message are enough to get started. For social media, authenticity often trumps perfection.
Know Your Audience: Tailor your content to your ideal customer. Are you targeting busy moms, young professionals, or retirees? Speak directly to their needs and interests.
Leverage Social Media: Post your videos where your customers spend their time. Platforms like Facebook, Instagram, and TikTok are goldmines for small businesses.
Collaborate with Local Experts: Partner with an Omaha-based video production company (like Creative Olsen!) to elevate your videos with professional quality while maintaining a local, relatable vibe.
Why Creative Olsen is Your Video Marketing Partner
As Omaha’s premier video production and commercial photography company, Creative Olsen specializes in helping small businesses bring their stories to life. Whether you’re looking to create polished promotional content or engaging social media snippets, our team combines creativity, expertise, and top-of-the-line equipment to deliver results that wow your audience.
We understand the heartbeat of Omaha—its people, its neighborhoods, and its entrepreneurial spirit. We’ve worked with local businesses of all sizes, creating videos that not only look great but also drive real results.
The Bottom Line
Video marketing isn’t just a trend; it’s a powerful tool that’s here to stay. For Omaha’s small businesses, it’s a way to connect with your community, showcase what makes you unique, and grow your customer base. Whether you DIY or partner with a professional team like Creative Olsen, the key is to get started.
So, what’s your story? Let’s capture it on camera and share it with the world. Because your business isn’t just another shop or service—it’s a vital part of what makes Omaha shine.
