Gretna Farmers Market and Business Expo 2024
Introduction
Meet Canon, the charming Golden Retriever, who recently took his owner on an exciting tour of the Gretna Business Expo, hosted by the Gretna Chamber of Commerce, and the Gretna Farmers Market, organized by the City of Gretna. This delightful journey, captured by Creative Olsen, Omaha's premier video production company, not only showcases the vibrant local community but also underscores the power of video marketing and the importance of vertical video formats for businesses in the Omaha area.
The Power of Video Marketing
Video marketing has become an essential tool for businesses of all sizes, providing a dynamic and engaging way to connect with audiences. Here are some compelling statistics that highlight its effectiveness:
Increased Engagement: Video content is more engaging than text and images, with viewers retaining 95% of a message when watched on video, compared to 10% when reading it in text form (Insivia).
Higher Conversion Rates: Including video on landing pages can increase conversion rates by 80% (Unbounce).
Social Media Impact: Social video generates 1200% more shares than text and image content combined (G2 Crowd).
For Omaha area businesses, leveraging video marketing can significantly enhance brand visibility and customer engagement. By showcasing local events, products, and services through video, businesses can create a strong, emotional connection with their audience.
The Importance of Vertical Video
In the era of smartphones and social media, vertical video formats like TikTok and Instagram Reels have become crucial for maximizing reach and impact. Here’s why:
Mobile Usage: Over 75% of video views are on mobile devices, and users hold their phones vertically about 94% of the time (Movr Mobile Insights).
Platform Preferences: Social media platforms prioritize vertical video content. For instance, Instagram Stories and Reels, as well as TikTok, are designed specifically for vertical viewing.
Increased Engagement: Vertical videos have a 90% higher completion rate compared to horizontal videos on mobile devices (MediaBrix).
By incorporating vertical video into their marketing strategies, Omaha businesses can effectively tap into the growing mobile audience and stay ahead of the competition.
Canon’s Adventure: A Case Study
In our latest production, we followed Canon the Golden Retriever as he explored the Gretna Business Expo and Farmers Market. This project not only highlighted the community’s vibrant spirit but also demonstrated the effectiveness of video marketing and vertical video formats.
Highlights of the Video:
Engaging Storytelling: Canon’s playful personality and the diverse offerings of the expo and market created a captivating narrative.
High-Quality Production: Creative Olsen’s expertise ensured stunning visuals and seamless editing.
Vertical Video Integration: By utilizing vertical formats, we made the content more accessible and engaging for mobile users on platforms like TikTok and Instagram Reels.
Conclusion
Video marketing, especially in vertical formats, is a powerful tool for Omaha area businesses looking to enhance their digital presence and connect with their audience. As demonstrated by Canon’s adventure, well-produced video content can showcase the best of what local communities have to offer while driving engagement and conversions.
At Creative Olsen, we specialize in creating high-quality video content that meets the unique needs of each client. Whether it’s a local event, a promotional campaign, or a brand story, we have the skills and experience to bring your vision to life.
Contact us today to learn more about how we can help your business thrive through the power of video marketing.
The Data
Sources:
Insivia. (n.d.). 50 Must-Know Video Marketing Statistics for 2021.
Unbounce. (n.d.). Video Marketing Statistics: The Power of Video in Landing Pages.
G2 Crowd. (n.d.). The Benefits of Video Marketing: Social Media.
Movr Mobile Insights. (n.d.). The State of Mobile Video Viewing.
MediaBrix. (n.d.). Vertical Video Ads Have a Higher Completion Rate on Mobile Devices.
Conclusion
Join Canon, the Golden Retriever, on a delightful tour of the Gretna Business Expo and Farmers Market, captured by Creative Olsen, Omaha's premier video production company. This charming video highlights the power of video marketing and the importance of vertical video formats like TikTok and Instagram Reels, which are essential for engaging mobile audiences. With video content generating higher engagement and conversion rates, Omaha businesses can significantly enhance their digital presence and connect with their audience through well-produced videos. Creative Olsen specializes in creating captivating video content that showcases the best of local communities and drives business success. To get started, send us a message!
Nate Olsen
